Ice Cube Makes His Bold Return
Legendary West Coast icon Ice Cube is back on the mic with “Before Hip Hop,” the powerful lead single from his upcoming album Man Up, dropping September 12 via Lench Mob Records/Hitmaker Distribution. thesource.comIce Cube
Pushing Back Hard
In the track, Cube refuses to let rap shoulder the blame for crime or social decay. He flips that narrative, arguing these issues existed long before hip-hop was even a thing. “It’s easy and lazy to look at what’s going on in a lot of communities and blame hip hop,” he spares no punch. thesource.comHotNewHipHop
Visuals That Hit
Directed by Gabriel Hart—also known as “Video GOD”—the accompanying video nails the message visually, drawing a direct link between historical injustice and today’s headlines. mxdwn Musicthesource.com
Why It Matters
This isn’t Cube just dropping a single—it’s a statement. At a time when beef sells, Ice Cube flips the script with bold commentary and classic lyricism. It sets the tone for what Man Up promises: unapologetic truth. RATINGS GAME MUSICHotNewHipHop
LISTEN TO BEFORE HIP HOP BY: ICE CUBE
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